FIRST STEP TO BUILDING A BRAND

EXAMPLE BRAND-->

"Bill is passionate about a new design of pen he is manufacturing" Bill has no brand name, no registered business, no idea how to sell his pen or strategy.

Are you like Bill?

READ STEP ONE

HOW TO DECIDE ON A LISTING TITLE

Search for your competitors.. let the predictive text decide for you. EBAY and AMAZON are built to simplify. They will give you the most searched keywords in your category predictively.. But go deeper... What long tailed keyword category are they in.

EXAMPLE-->Selling a pen. are they in the category; Stationary and Home office, or School Supplies?

What are they saying in their descriptions. Always remember the most used keywords are flooded. Go for the a mixture of middle and large keywords. Use the smaller keywords in descriptions.

CREATE A LISTING TITLE

STORY BRAND TEMPLATE

What is your Brand Story?

Your Brand Story is essentially the 'Voice' of your Brand. When deciding on your 'Voice' or copywriting or 'Copy' for your product descriptions, follow this guide! The fundamentals of a successful campaign ---> Start with a problem people feel - State the solution - Describe the positive results. Use this template to write your brand stories.

USE TEMPLATE

CONVERT TO SALES

Keywords get you found. ---> Copywriting converts sales.

Bots can't do what we do. We are far more complex than a machine. They are there to do a specific task, these are scripted commands or algorithms.

People buy for two reasons - To better life or to make life easier. How does your product benefit life?

Example listing ---> Selling a reliable pen.

START CONVERTING

HAVE YOU HEARD OF THE PURPLE COW CONCEPT?

Your walking past a field of cattle. When astonishingly you notice one of the cows is purple. This cow is captivating because he stands out. He's different. He's interesting. If your not the purple cow. Your lost in a field of cattle. Be the purple cow in a field. Make people stop and want to say 'Wow, was that a purple cow'... Be unique. --Seth Godin.

LET'S PURPLE COW YOUR BRAND

LET'S TALK ABOUT EDM'S

Email Direct Marketing. The greatest customised user experience. Funnel your customer to your blogs or website with CTAs (call to actions) for example view more, read more, see more, link your receiver to your articles- blogs are vital SEO.

LEARN THE ART OF EMDs

WHAT THE%$#^ IS SEO?

A person sees your product briefly.. maybe they see an ad or is described the product in passing. An impression is left of a vague description. Function- industry- or design.They go to their prefered search engine and start typing descriptions or keywords that may find the product they had heard or seen. Say it a pen... a really cool pen.. They will type anything from 'cool pen' to 'rustic pen' or 'new pen on Facebook' or a variety of things that aren't actually your products brand or listing title. Using these long key words in blogs and articles is SEO - Search Engine Optimisation.

LEARN MORE ABOUT SEO