Your Brand Story is essentially the 'Voice' of your Brand. When deciding on your 'Voice' or copywriting or 'Copy' for your product descriptions, follow this guide! The fundamentals of a successful campaign ---> Start with a problem people feel - State the solution - Describe the positive results. Use this template to write your brand stories.
---> Use this template to write your Brand 'Voice'.
A character with a problem
Meets a guide that shows empathy and authority... (Your brand is the guide)
Who gives them a plan or solution (Your product is the solution)
The guide calls them to action. (Buying)
Which results in success.
Your character becomes transformed. With the help of your product. Every campaign should be your brand story. Stop selling start being empathetic to the story.- Donald Miller
